Case: Real Time Social Media Monitoring Client Challenge The hospitality industry relies heavily on customer satisfaction and repeat business. However, keeping track of customer satisfaction at a national or international hotel company can be time consuming and labor...
Case: Controversial Construction Projects Client Challenge Industrial construction companies often face public perception problems when engaging in environmentally disruptive projects. While adhering closely to environmental guidelines and agreements during a recent...
Case: Brand Risk During Crisis Client Challenge On March 8, 2014, Malaysia Airlines Flight MH370 crashed into the ocean killing all 239 souls on board, including 20 employees of an international technology manufacturing company. Conspiracy theories about the crash...
Case: Protecting Intellectual Property Client Challenge An international technology manufacturer received an anonymous tip alleging that three former employees, who went to work for a competitor, stole over a dozen highly sensitive proprietary, copyrighted software...
