Case: Emerging Market Entry Research
Emerging markets provide a high-risk, high-reward space where businesses and early movers can gain a strategic advantage over those who come later. A domestic client was considering expanding its portfolio abroad by investing in one of several European countries but was unsure of how to proceed. Empirical data on new markets are exceedingly scarce and licensing and legal requirements vary greatly across the European market. Identifying and understanding these requirements and how to navigate the risk were critical to successful market entry.